The truth is: every moment is going, indeed, to disappear. And that is based on the “philosophy” of the app, as the company states on its site, of “living the moment”. But Snapchat grew in the opposite way, and that’s exactly how it attracted users: by offering a tool for sharing pictures and videos temporarily. If you think about other social media sites, such as Instagram or Facebook business model, you may say that probably their core value proposition is to keep users’ photos, like a kind of virtual album, that can be revisited by your friends and followers anytime. Let’s check how this insight has been an empowering feature for the social network, how Snapchat business model works, and how Snapchat makes money from that. But its big idea, which differs from the competitors - and that was copied a while later -, has been to let the content vanish in 24 hours. So, the company faces big players, such as WhatsApp, Facebook, Twitter, and Instagram. Snapchat is basically a social networking app that allows people to connect with each other, by exchanging photos or videos, and by chatting. It states, in its own site, that “reinventing the camera represents our greatest opportunity to improve the way people live and communicate” and that it contributes “to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.” That’s precisely why the company, now called Snap Inc. ![]() The Snapchat business model is a multisided platform totally based on a camera app for smartphones.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |